The default search screen for GMID is by geography and category (industry/product) and retrieves the full market reports. I was helping a student search for company data and the easier way to find company profiles is the Keyword Search (from the tabs at the top of the home page). It is also possible to use the "Browse Reports" tab but this pulls up a very long alphabetical list of companies.
If you haven't used "Browse Reports" yet, it is the best way to find Euromonitor's special reports. Consumer Lifestyle reports have data on disposable income, expenditures, eating and drinking habits, health and home ownership. Future Demographics reports include projections of the population by age group and market segment out to the year 2020. Global Reports are world surveys of industries but also include reports covering trends in marketing, retailing and demographics (this is where you find the reports on the baby boomer generation).
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