Thursday, February 17, 2005

Additional source for information about the Gay & Lesbian Market and other markets

Peggy Teich reminded me that the RAB (Radio Advertising Bureau) database, which requires a password (available at the Reference Desk) has a lot of information about specific markets, including the Gay & Lesbian Market. The information is available in the Instant Background Reports. The sources of the information are provided, which would require some additional research to obtain the full text. For example, I looked at the instant background report for accountants/tax services, which provides adults 18+ who referred to the Yellow Pages for accounting/tax preparation services in the past year, which includes Simmons 2004 as a source, among others.


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