A question came up at this week's practicum about how to choose reports from the Investext database. How do you decide which reports might be best without opening every one? Here are some rules of thumb. Try reports from the big banks, the "bulge bracket" firms like Morgan Stanley, Merrill Lynch, JP Morgan/Chase, Credit Suisse and Citibank (Goldman Sachs reports are not in Investext). Pick reports based on the analysts' name. Institutional Investor magazine publishes a yearly ranking of analysts in various industries in their "All-America Research Team." This article is in their October issue. The complete article is available in Business Source Premier (not ABI).
Another technique is to look for those reports with the subtitle "Initiating Coverage." These tend to be long, comprehensive reports issued either right after a company IPO or when an analyst adds a new company to his coverage list.
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