Wednesday, November 03, 2004

Euromonitor Market Research

At today's Mitsui Lunch-Time Forum on "Winning Business Strategies in China", Prof. Martell reminded students in the audience to read the Harvard Business Review and use the wonderful set of research resources available through the Newman Library. Then the speaker, Robert Aquilina, EVP at Estee Lauder International, in his presentation showed a chart of the market share of Estee and its key competitors with the data attributed to Euromonitor. I hope some of the students made the connection. Or is it something only a librarian would note?

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