Stephen asked, "What's unique in Mergent Horizon?" Here are a few things that they do that I haven't seen in other databases.
1. The 360 degree look at the competition. Mergent mines 10-K reports to find out who the company names as its competitors. It also names other companies who list it as a competitor.
2. Identification of suppliers, customers and partners of the company. The relative revenues from each are given. The detail in the supply chain will help answer questions like "How much revenue does ABC company get for selling through Wal-Mart?"
3. The detailed Product/Service hierarchy. Mergent uses their own industry classification scheme that can go up to eight levels deep. Analysis of a peer-group or searching for competitors can be done at the product level. Mergent also includes tradenames. You can search on a tradename and link to the company.
4. Detailed revenue stream data. Company revenue data is provided at the industry subsector or product group level. Companies are labeled as Pure Play (100% of reenues from one sector) or Focused (over 50% of revenues from the sector).
5. M & A Scenario. Compare two companies to identify overlapping or complimentary products/sectors, dependent suppliers , key customers, and overlapping or new competitors.
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