Can anyone advise me on how to locate advertising rates for network and cable TV? A student from Prof. Luna's MKT3520 class stopped by today with what appeared to be a photocopy of a page from an older edition of the Mediaweek Marketer's Guide to Media that listed rates. The current editions that we have of that publication no longer have the rates, though. I also looked through SRDS Media Solutions, which failed to yield the rates we needed.
I vaguely recall that advertising rate data is no longer available in resources that we get and that this change happened sometime in the past 5-10 years. Is this really the case? Is there any other way to get rates?
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I also just checked the 2008 edition of TV Dimensions, which had general costs per thousand for broadcast networks, syndication, cable networks, and spot advertising. It did not have rates for specific broadcast networks or cable networks.
Jerry suggested that the SQAD database, which we don't subscribe to, may have the data.
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