Can anyone advise me on how to locate advertising rates for network and cable TV? A student from Prof. Luna's MKT3520 class stopped by today with what appeared to be a photocopy of a page from an older edition of the Mediaweek Marketer's Guide to Media that listed rates. The current editions that we have of that publication no longer have the rates, though. I also looked through SRDS Media Solutions, which failed to yield the rates we needed.
I vaguely recall that advertising rate data is no longer available in resources that we get and that this change happened sometime in the past 5-10 years. Is this really the case? Is there any other way to get rates?