Datamonitor Company Reports (including SWOTs) in Investext

I just "discovered" that Investext Plus has a number of Datamonitor company reports. A brief and unscientific comparison with the Datamonitor reports in Business Source Premier turned up
newer reports for the same company as well as some additional companies and SWOTS <> in BSP Datamonitor reports. The SWOTs I found seemed to be lengthier than those in BSP. Curiously, some of the Investext Plus reports were for private companies such as Ace Hardware.
(Louise and I discussed this and concluded that Investext may be adding additional non-analyst types of reports as a result of recent requirements attempting to put up barriers separating analysts from brokers. If anyone has other explanations please let us know!~).
Diane