The statewide chat reference service QandANJ aired a 30-second spot in NJ markets last night during the MTV Video Music Awards. Here's the ad:
(link to video)
This is actually the 2nd year that QandANJ has done this. Here's last year's ad:
(link to previous year's video)
FYI: QandANJ is part of the QuestionPoint chat reference cooperative.