Prof. Molly Epstein, a communications professor at Goizueta Business School at Emory University, surveyed over 1000 students about their attitudes toward education and came to the conclusion that William Strauss and Neil Howe in their book Millennials Rising (HQ796.H74 2000) were correct in characterizing these students as really different from students in past generations.
In the same article the director of the BBA program is quoted as saying that Millennials “need” grades and will work hard for any kind of credential. She used the Goizueta Library as an example: “Enrollment in optional classes offered by the business librarians on research methods climbed dramatically after the school initiated a business research certificate.”
Read the article, Teaching the Millennial Generation, in the latest issue of Knowledge @Emory.
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