Corporate Strategy During an Economic Downturn

Students in BPL5100 who are analyzing corporate strategy will need to take into account the unusual economic conditions of the current financial crisis. Michael Porter, Harvard Business School professor and author of the "Five Forces" theory, recently spoke at the INSEAD World Knowledge Forum about how companies should think about strategy in a crisis. His advice: think long term. INSEAD has posted a short article and a longer webcast of Porter at the Forum.